Route 99 is more than a brand, it’s a journey through the heart of Hawaii, celebrating its rich culture, laid-back lifestyle, and adventurous spirit. My photography brings Route 99’s story to life with dynamic visuals that highlight its unique products, local connection to the island way of living. Each image reflects the authenticity and vibrancy of the brand, designed to captivate and inspire those who embrace the aloha spirit.

Route 99

Trucker cap with "Route 99 Hawaii" patch, laying on palm tree bark.
White tote bag with Hawaiian-themed designs, placed on rocky shore with ocean sunset in the background.
A person wearing a red hat and yellow shirt is standing on a sandy beach. They are holding a white tote bag with black sketches of various icons, such as pineapples, waves, and surfboards. The person is smiling and looking into the distance.
Woman wearing a beige North Shore t-shirt and green cap sitting on a surfboard at the beach, ocean in background.
A person holding a trucker hat with the words 'Aloha from Hawaii' embroidered on the front. The hat features a brown mesh back and a sticker on the brim with 'Route 99 Hawaii'.
Beach scene with a brown woven hat featuring a green turtle on a rock
Black tote bag with "North Shore, O'ahu Hawai'i" and wave graphic, on rocky ground with greenery in background.
Canvas tote bag with small black illustrations on a green leafy background.